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Account Manager

Company: KWES-TV Midland/Odessa
Location: Midland
Posted on: November 19, 2021

Job Description:

KWES-TV NewsWest 9, TEGNA's NBC Affiliate in Odessa-Midland, sees a multimedia Account Manager join our dynamic, forward-thinking sales organization. This position is responsible for managing day to day responsibilities of assigned accounts and team members. The role is designed to provide an optimal customer experience and drive sales by providing customer support by aligning the company's multimedia solutions with our customers' marketing objectives. We are looking for a driven, self-motivated candidate to develop and execute strategic broadcast and digital campaigns. Responsibilities:

  • The Account Managers (AM) on our team are charged with managing the advertising solutions that are sold by Account Executives (AE). The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI.
  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top / Connected TV), and online with regular tracking of client audience delivery data and merchandising of TEGNA's comprehensive solution sets.
  • Primary contact for customers after account activation with a complete understanding of the clients' needs to provide excellent customer service
  • Partners with designated Account Executives in the development of new/incremental revenue
  • Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, OTT & digital recaps and key insights for upsell opportunities.
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
  • Assists designated Account Executives with the maintenance of contracts, generating avails, traffic, make-goods, collections, and overall customer service.
  • Understands TEGNA and station's products, attribution methodology, campaign optimization processes and services at a high level to benefit client needs.
  • Grows accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
  • Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time and regularly monitored to ensure successful, optimized delivery.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.
  • Assists with invoicing for broadcast and digital co-op. Requirements:
  • Minimum 3 years of account service in a professional, fast-paced environment
  • College Degree preferred
  • Ability to work effectively and independently as part of a team
  • Ability to effectively communicate directly with clients
  • Ability to effectively handle multiple tasks and projects under deadline pressure
  • Proficient in Microsoft Office and extremely computer literate
  • Ability to effectively solve problems
  • Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with reporting
  • Must be detail-oriented and able to hit deadlines
  • Creative and able to adapt quickly to change
  • Strong written and verbal communication skills, strong organization and time management Work Environment: Office Physical Demands: Sedentary work Travel: Rarely: less than 10% About TEGNA TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com. TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

Keywords: KWES-TV Midland/Odessa, Midland , Account Manager, Executive , Midland, Texas

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