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Local Ad Sales Manager - Midland, TX

Company: Altice USA
Location: Midland
Posted on: April 14, 2019

Job Description:

a4 Media offers local and regional advertising for businesses across a wide range of platforms, including interactive channels, on-demand services and cable television networks, powered by census-level data and cutting-edge data analytics solutions.This position will be responsible for driving revenue growth and increasing advertising market share through management of a local sales team. They will be expected to ensure client satisfaction and sales responsiveness on all accounts, with a focus on leveraging total audience data to drive business results. The Sales Manager will also be responsible for generating new business opportunities/leads and ensuring profitability as industry focus evolves in a competitive landscape, adapting as product/services evolve.Responsibilities

  • Responsible for attaining/exceeding budget
  • Responsible for managing the local advertising revenue generated by the Local team. This includes all revenue streams Linear, Digital, all future products and services, etc.
  • Responsible for embracing, communicating and executing the mission of A4
  • Responsible for the development, communication, and follow through on local tactics required to achieve and drive budget
  • Spends a majority of time actively involved in the day to day of performance managing, coaching, developing, motivating and training the AE staff
    • This includes attending sales calls with AE's to help close business and provide feedback to AE
    • Holds weekly one on one meetings with each AE to review status against all accounts, understand key activity, and opportunities in the pipeline or pending
    • Ensures quality and consistent Salesforce, DOMO, utilization as the core database and management tool for the Team
    • Enforces Account Receivable policies
    • Partners with Pricing and Planning Teams, Marketing Team, Local Sales and Traffic teams to create special packaging of media to achieve and exceed stated revenue budget goals
    • Assess ongoing systems, operational and servicing needs of Local Ad Sales to maintain industry service standards.
    • Conducts and prepares weekly sales meetings with the team
    • Champion local performance based incentives/recognition and builds a culture of friendly competition
    • Plan and implement strategies for the growth of advertising sales zones within respective area, include leveraging tools to optimize media planning and sell data differently
    • Provide leadership, direction, and resources as needed for local sales staff to ensure performance and growth
    • Be a strong motivator, hold team/individuals accountable, engage and develop the team
    • Provide direction, training and coaching to the Account Executives
    • Plan, forecast, analyze, and execute tactics to support sales objectives
    • Utilize sales reporting and analytical data to inform decisions that increase profitability
    • Manage and maximize inventory usageThis role is based in Midland, TX
      • Bachelor's Degree or equivalent work experience required
      • Minimum of 5 years of successful media sales or equivalent experience
      • Minimum of 3 years prior sales management, preferably in media sales
      • Internet Advertising Sales required
      • Proficiency with internet terms and concepts, including social media
      • Knowledge of the local media market and local contacts preferred
      • Proven ability to motivate sales staff
      • Financial/budgeting experience
      • Strong mathematical and analytical skills
      • Demonstrated success managing team performance to meet and exceed sales targets
      • Track record of championing change to move business forward
      • Demonstrated use of sales reporting tools and analytics to inform business decisions
      • Strong consultative sales skills (understanding needs, handling objections)
      • Strong people/relationship management skills (with a focus of coaching and development)
      • Demonstrated strong presentation and sales skills
      • Excellent verbal and written communication skills
      • Can successfully interface with all levels of management
      • Solid influencing and negotiation skills
      • Can analyze problems and probe facts
      • Knowledge of business planning in a sales environment, related reporting/analytics and forecasting skills (knows what levers to push)
      • Ability to multi-task, prioritize and organize effectivelyWe are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug-free and smoke-free workplace.

Keywords: Altice USA, Midland , Local Ad Sales Manager - Midland, TX, Executive , Midland, Texas

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